Propoganda Assignment

This TV commercial uses mostly logos to persuade viewers to buy Michelin Tires. This is because it is logical that you would want to be safer and that you would want to be able to stop twenty-nine feet shorter than with other tires. The key points of the ad are that you will be safer and less stressed if you use Michelin Tires. The ad also incorporates a pathos factor by including the son and emphasizing that safety was threatened. I believe that this ad is aimed at driving adults with kids. The above tactics are effective with this audience because their is an emotional component and because this group is able to use the product due to their ability to drive.

This TV commercial uses mostly pathos and logos to get young adults or even high school students to join the military. The pathos component is mostly the patriotic aspect such as when the commercial says "the strength to serve your community one day, and your country the next". The logos component is mostly when the commercial lists how joining the army will give you the "strength to take your career to a whole new level". These tactics are used for the young adult and high school student because this age group is likely to want to be patriotic, and is also about to enter the workforce, therefore they would want to "take their career to a whole new level".

This TV ad uses mostly ethos and logos to get middle aged men to buy Wrangler Jeans. The ethos component is just the fact that Brett Favre is "a wrangler guy". Seeing as Brett Favre is a recognizable football superstar some people value his opinion and base their purchase off of it. Also, the commercial includes how Brett Favre has always worn Wrangler jeans which demonstrates loyalty. The logos component is that Wrangler jean "fit the way jeans should fit, relaxed and comfortable." These strategies are effective with middle aged men because they are likely to have watched football and seen Brett Favre, and they are likely to agree with Brett Favre's opinion on how jeans should fit.

This TV commercial uses mostly logos and is targeted at young adults and middle aged adults. Also, it incorporates the target audience's desires to be strong and fit. The logos component is when the commercial says, "if you can find twenty minutes a day, three times a week than bow flex can get you results like these." Also, the commercial says, "I don't need to spend my life in a gym; I've got a bow flex." These tactics are effective on the target audience because the audience wants to be strong but also doesn't want to be encumbered by going to the gym frequently or working out for long periods of time.

This billboard uses mostly logos and the audiences desires to make any hungry carnivore that is abel to read want to buy a McDonalds burger. The logos part of this ad is that for only one dollar you can buy a tasty burger. This tactic is effective with this audience of hungry carnivores because they want to eat and this seems to be the most economical way to do it.

This billboard uses mostly logos and also adds a time limit to entice anyone that is hungry and may also be looking for a healthy snack to eat at Subway. The logos part of this ad is that for only $5.00 you can eat at Subway. The ad also adds a time limit to make the target audience feel like they have to act fast. These strategies are effective for the target audience of hungry people looking for a healthy snack because they are already hungry and the time limit and discount give the audience an excuse to eat right now.